Blog @ MoreWhat.com

The ‘i’ in iPhone stands for idiot. Consumers pay too much for everything and then at some point complain that prices are too high. Everything costs too much because you keep buying it at ridiculous prices. The business community doles out technology products and services, as well as others, in tiny incremental phases at bloated prices and minimal or substandard capability, performance, features, quality, etc., etc., and consumers keep flocking to each new marketing ploy. The ‘i’ in iPhone stands for idiot.

The youngest among us are the easiest to fool. Haven’t been on the planet long enough or care about the trends that matter. Gotta have the newest and coolest even if it is a marketing campaign that defines the object. The trend is the business community has long known how to use hype to drive revenue. They not only target the younger demographic due to the extreme discretionary income as compared to other groups but they are keenly aware that they are largely clueless when it comes to intelligent purchasing decisions supported by fact.

As for the older demographic that follows suit, they once were part of the younger demographic that was clueless and no improvement in buying decisions has occurred over time. These two demographics are in large part responsible for the continued promotion of second rate products and services at unreasonable prices.

Why do houses cost so much? Because first time buyers only consider what they want and finding a way to qualify for a price they do not see as inflated. The mortgage industry is only too happy to invent flawed solutions like the subprime industry to accommodate such foolish transactions.

Why do cars cost so much? Why does health care cost so much? Why is the cost of an education higher than most think it should be? Although the details may vary the overall reasons for the cost of goods and services and their associated real value are so dramatically skewed. People convince themselves they need what they are buying and have no patience, discipline or any buyer sophistication adequate to the task. This is followed by subsequent complaints about how bad things are without the consumer accepting any guilt for the outcome. The ‘i’ in iPhone stands for idiot.

Stanford Matthews
MoreWhat.com

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This entry was posted on Sunday, July 1st, 2007 at 4:23 pm and is filed under Money Matters, Technology, Health, Education, wordpress, Microsoft, internet, Hol_ywood, Advertising, Video, Public, Net Neutrality, telecom, Sony, Nintendo, Entertainment, Business, Apple, Big Pharma. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.